KEANE RIDERS CIRCLE FAQ’S

Welcome to our Frequently Asked Questions page. We’ve answered the questions we’re asked most often, but if you can’t find what you’re looking for, please don’t hesitate to get in touch—we’re always happy to help.

About the Program

Who can apply to the Keane Riders Circle?

Anyone who shares the values of Keane Equestrian and enjoys creating genuine, positive equestrian content is welcome to apply.

Our ambassador program includes three age groups:

• Mini Riders: Ages 5–11 (parent/guardian managed)
• Youth Crew: Ages 12–17
• Riders: Ages 18+

Do I need a large social media following?

Not at all.

We’re far more interested in authenticity, consistency, kindness and community than follower numbers.

Whether you have 200 followers or 20,000, we’re looking for ambassadors who genuinely love horses and enjoy sharing their riding journey.

What social media platforms do I need?

Instagram is our primary platform.

If you also create content on TikTok or Facebook, that’s a bonus, but it’s not essential.

Content

What type of content should I create?

We love seeing authentic riding life, including:

• Riding lessons
• Competition days
• Trail rides
• Stable life
• Horse care
• Product reviews
• Outfit inspiration
• “Get Ready With Me” videos
• Day-in-the-life content
• The special bond between you and your horse

The best content is genuine, not perfect.

Do I have to create professional content?

No.

Authentic, everyday content usually performs best. Your audience wants to see your real riding journey.

How often do I need to post?

Your posting expectations depend on your ambassador tier.

Please refer to your Welcome Guide for your monthly content requirements.

What if I need content ideas?

We’ve created the Ambassador Toolkit to help inspire your content, and we’ll regularly share new ideas through the Ambassador Hub.

You’re also welcome to contact us anytime if you’d like help brainstorming.

Products & Brands

Can I wear other equestrian brands?

Absolutely.

We understand every rider has their favourite brands.

When you’re featuring Keane Equestrian products, we simply ask that you represent them honestly, positively and authentically.

Do I have to post every product I purchase?

No.

We’d much rather you share the products you genuinely love and would confidently recommend to others.

Can I ask questions about products or sizing?

Of course!

We’re always happy to help with product recommendations, sizing, fit or any other questions you may have.

Discount Codes & Rewards

How do my discount codes work?

You’ll receive two ambassador discount codes.

Personal Discount Code

This code is for your own purchases only and must never be shared.

Audience Discount Code

This is the code you’ll share with your followers, friends and riding community.

What happens when someone uses my audience code?

Every order placed using your audience discount code is tracked and contributes towards your quarterly performance review.

How do I unlock the 30% personal discount?

Every three months we review ambassador performance.

Ambassadors who generate 8 customer orders using their audience discount code and meet their monthly content requirements will unlock a 30% personal discount for the following quarter.

If you continue meeting those requirements while enjoying your 30% discount, you’ll retain it for the following quarter.

If the requirements aren’t met, your personal discount simply returns to the standard ambassador rate until you qualify again.

Are there other ambassador rewards?

Yes!

Throughout the year we recognise ambassadors who consistently represent the Keane Equestrian values.

Rewards may include:

• Surprise gifts
• Product testing opportunities
• Early access to new collections
• Social media features
• Website features
• Newsletter spotlights
• Exclusive ambassador opportunities

Many of these recognitions are based on creativity, consistency and community spirit—not just sales.

Participation

How long can I stay in the program?

The Keane Riders Circle is an ongoing program.

As long as you continue to:

• Meet ambassador expectations
• Follow our Community Standards
• Positively represent Keane Equestrian

you’re welcome to remain part of the Circle.

What if I’m injured, taking a break or unable to post?

Life happens—and we completely understand.

If you’re unable to meet your ambassador commitments for a period of time, simply let us know. We’ll always do our best to work with you.

Can I leave the program if I need to?

Absolutely.

If you decide the program is no longer the right fit, simply let us know. You’re always welcome to apply again in the future.

Junior Ambassadors

I’m under 18. Can I still join?

Absolutely.

Ambassadors under 18 years of age must have a parent or guardian who:

• Completes the application
• Oversees participation
• Manages social media posting
• Ensures our Community Standards are followed

Content Permission

Can Keane Equestrian share my content?

Yes.

By joining the Keane Riders Circle and tagging Keane Equestrian, you give us permission to repost your content across our social media, website, email marketing and other promotional material.

Whenever possible, we’ll always credit you.

If there’s ever a specific post you’d prefer we didn’t share, simply let us know.

Support

Who do I contact if I need help?

Whether you have questions about:

• Orders
• Products or sizing
• Content ideas
• Your Ambassador Hub
• Discount codes
• The ambassador program

We’re always happy to help.

Email: keaneequestrian@outlook.com

Instagram: @keaneequestrian

We aim to respond within 24–48 hours.

Still Have a Question?

If your question isn’t answered here, please get in touch.

We’re here to support you every step of the way and can’t wait to watch your journey as part of the Keane Riders Circle.

Welcome to the Circle! 🤍🐴